Information on using social media to promote your play experience
There are many different social media platforms available that play experiences can use to support promotion and engagement in their groups.
Different platforms appeal and engage with different audiences, so it is important to consider the type of members you are looking to communicate with and how you want to communicate with them.
Play Matters has found that many play experiences have had success in using Facebook as the primary social media platform to connect play group members and communicate upcoming events, activities or important announcements.
Click here for tips on setting up a Facebook group to support your play experience, or access the tip sheet via the facilitator portal.