Child dressed as a fairy

Imaginative Play Matters

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Imaginative Play Matters

Play Matters Australia celebrates Imaginative Play during Children's Week in October each year. Groups and organisations register their celebrations on the Play Matters Australia website.

Imaginative Play Matters Logo

About Imaginative Play Matters

Imaginative Play Matters is celebrated in October each year, to coincide with Children’s Week. Play Matters affiliated groups are encouraged to hold celebrations and invite local community members and families to get imaginative, dress up and attend their play experience. In addition, Play Matters holds a series of signature events.

Often referred to as fantasy or dramatic play, imaginative play involves role play, object substitution, and nonliteral behaviour. It is inherently creative and open-ended, providing an excellent opportunity for social, emotional, and language development.



Children playing at an event

What is Children's Week?

Children’s Week is an annual event celebrated in Australia. A diverse range of events and activities are organised at national, state and local levels to celebrate children's rights and to rejoice in their talents, skills, and abilities.

The Children's Week Council of Australia supports the delivery of Children's Week in states and territories across Australia.

To learn more click on the link below.

More information and events for 2022 coming soon!

“Everything that now exists was once imagined. So, if you want something to exist, you must first be able to imagine it."

Wayne Dyer